A nova indústria do entretenimento sob a perspectiva neoschumpeteriana do progresso técnico
Data
2023-01-05
Autores
Zanotti, Marcos Paulo Lopes 
Orientadores
Machado, Eduardo Luiz
Tipo
Trabalho de conclusão de curso
Título da Revista
ISSN da Revista
Título de Volume
Resumo
O avanço da computação, das tecnologias de comunicação e processamento, impulsionaram o desenvolvimento e aprimoramento das tecnicas de produção e consumo audiovisual, produto da Industria do Entretenimento. Os novos meios de produção e consumo são visiveis atraves de um processo denominado por Schumpeter como Progresso Técnico, onde por meio de um processo de criação e destruição, aprimoramento e inovação, o mercado se renova, criando novas oportunidades e culturas. A inovação é um componente chave para o Progresso Técnico, segundo a visão neoschumpeteriana, é composto por técnicas praticas e instrumentais e relações economicas e sociais, onde sua relevância economica e sucesso depende de sua inserção e aceitação no mercado, validando-se no consumo. A Industria do Entretenimento passou por diversos componentes da teoria neoschumpeteriana do progresso técnico para chegar a configuração atual, uma economia baseada no consumo de grandes massas atráves de ambientes digitais, abandonando os formatos fisicos e custosos e adentrando as novas funcionalidades das tecnologias de comunicação. Atraves da união dessas tecnicas e relações que surgiu o Streaming, modelo de sucesso mundial, utilizado hoje por grandes empresas da Industria do Entretenimento como meio de divulgação dos seus principais produtos. Por meio da revisão bibliográfica teórica da teoria neoschumpeteriana do progresso técnico, foi possivel relacionar as transformações recentes da Industria do Entretenimento ao progresso técnico da computação e traçar a trajetória das inovações do setor sob a ótica do consumo. A Industria do Entretenimento é um componente importantissimo para a economia, através dela que ocorre a divulgação e massificação de inovações e culturas, através do marketing e propaganda, inseridos no contexto atual do consumo audiovisual digital, que muda constantemente dada a velocidade de transformação desse setor correlacionado a computação.
The advancement of computing, the communication and processing technologies, boosted the development and improvement of production techniques and audiovisual consumption, a product of the Entertainment Industry. The new means of production and consumption are visible through a process called by Schumpeter as Technical Progress, where through a process of creation and destruction, improvement and innovation, the market is renewed, creating new opportunities and cultures. Innovation is a key component for Technical Progress, according to the Neo-Schumpeterian vision, it is composed of practical and instrumental techniques and economic and social relations, where its economic relevance and success depends on its insertion and acceptance in the market, validating itself in consumption. The Entertainment Industry went through several components of the NeoSchumpeterian theory of technical progress to reach the current configuration, an economy based on the consumption of large masses through digital environments, abandoning the physical and expensive formats and entering the new functionalities of communication technologies.Through the union of these techniques and relations, Streaming emerged, a successful model worldwide, used today by large companies in the Entertainment Industry as a means of disseminating their main products. Through the theoretical bibliographic review of the Neo-Schumpeterian theory of technical progress, it was possible to relate the recent transformations of the Entertainment Industry to the technical progress of computing and to trace the trajectory of innovations in the sector from the perspective of consumption. The Entertainment Industry is a very important component for the economy, it is through it which the dissemination and massification of innovations and cultures occurs, through marketing and advertising, inserted in the current context of the digital audiovisual consumption, which is constantly changing given the speed of transformation of this sector related to computing.
The advancement of computing, the communication and processing technologies, boosted the development and improvement of production techniques and audiovisual consumption, a product of the Entertainment Industry. The new means of production and consumption are visible through a process called by Schumpeter as Technical Progress, where through a process of creation and destruction, improvement and innovation, the market is renewed, creating new opportunities and cultures. Innovation is a key component for Technical Progress, according to the Neo-Schumpeterian vision, it is composed of practical and instrumental techniques and economic and social relations, where its economic relevance and success depends on its insertion and acceptance in the market, validating itself in consumption. The Entertainment Industry went through several components of the NeoSchumpeterian theory of technical progress to reach the current configuration, an economy based on the consumption of large masses through digital environments, abandoning the physical and expensive formats and entering the new functionalities of communication technologies.Through the union of these techniques and relations, Streaming emerged, a successful model worldwide, used today by large companies in the Entertainment Industry as a means of disseminating their main products. Through the theoretical bibliographic review of the Neo-Schumpeterian theory of technical progress, it was possible to relate the recent transformations of the Entertainment Industry to the technical progress of computing and to trace the trajectory of innovations in the sector from the perspective of consumption. The Entertainment Industry is a very important component for the economy, it is through it which the dissemination and massification of innovations and cultures occurs, through marketing and advertising, inserted in the current context of the digital audiovisual consumption, which is constantly changing given the speed of transformation of this sector related to computing.
Descrição
Citação
ZANOTTI, Marcos Paulo Lopes. A nova indústria do entretenimento sob a perspectiva neoschumpeteriana do progresso técnico. Trabalho de Conclusão de Curso (Bacharelado em Ciências Econômicas) - Universidade Federal de São Paulo, Escola Paulista de Política, Economia e Negócios, Osasco, 2022.